In the highly competitive Consumer Packaged Goods (CPG) sector, our client faced significant
challenges in dealer engagement and performance optimization. Ensetu implemented a
comprehensive analytics solution to address these issues, focusing on enhancing dealer interactions,
automating campaigns, and predicting churn. This intervention resulted in improved engagement,
increased efficiency, and maximized conversion rates, positioning the client for sustained success.
About the project
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About the client
The client, a leading CPG company, struggled with impersonal dealer engagement, lack of product push incentives, and no unified view of dealers.